Australia

Australia is New Zealand’s largest visitor market, accounting for almost half (44%) of all international visitor arrivals.

Key market insights

1.3m Australian visitors arrived between April 2023 – April 2024 (44% of all arrivals).
517,000 of these are holiday visitors (40% of all visitors).
Australian holiday visitors spent $1.8 billion – an average of $3,790 per person.
40% of Australian holiday visitors stayed between 8-14 days.
70% of Australian holiday visitors arrive in New Zealand’s off-peak seasons between March – November.
There are over 4.3 million people in Australia considering a visit to New Zealand. 41% of these people have New Zealand as their top destination to travel to.
Australian visitors are interested in wildlife encounters, trying local cuisine, exploring local towns and engaging with Māori culture.
Airline connectivity is 86% recovered since 2019

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