Europe

The UK was New Zealand’s fourth largest market by arrivals.

Key market insights

169,300 UK travellers visited New Zealand between April 2023 – April 2024, with 68,300 of them being holiday visitors
Almost 50% of visitors between March – November, New Zealand’s off-peak seasons
The average length of stay for holiday visitors is 15 days
UK visitors spent $836.3 million in New Zealand, with $434.7 million by holidaymakers. The average spend per trip was $5,220, rising to $7,018 for holiday visitors.
56% of visitors travelled to four or more regions
There are 8.4 million people in the UK seriously considering a visit to New Zealand, 43% of these people have New Zealand as their number one destination
Visitors from the UK are drawn to New Zealand’s beautiful landscapes and are looking to have fun and enjoy themselves
Visitors are most interested in trying our local cuisine, exploring towns and visiting natural attractions

Visitors from Germany tend to stay longer and spend more per trip than visitors from other countries.

Key market insights

Between April 2023 – April 2024, 64,700 German travellers visited New Zealand, with 46,500 of them being holiday visitors
The average length of stay for holiday visitor is 17 days
50% of visitors from Germany arrive during March – November, New Zealand’s off-peak seasons
German visitors spent $463.3 million in New Zealand, with $385 million by holidaymakers. The average spend per trip was $8,102, rising to $9,061 for holiday visitors.
66% of visitors from Germany visited four or more regions
Most visitors from Germany enjoyed natural attractions like mountains and lakes, beaches, hiking, and national parks.

#uniquelykaikōura