The United States is New Zealand’s second largest market by arrivals. 

Key market insights

• The United States is New Zealand's second-largest visitor market, with 384,000 arrivals last year. Holiday travel accounts for more
  than two-thirds of visitors (68%). Arrivals peak during summer (45%), although visitation remains strong across autumn and spring
• Visitors are typically couples on longer holidays, staying an average of 10 days, with more than half staying at least a week.
  Older travellers (55+) account for a significant share (42%)
• 56% of holiday visitors arrive in New Zealand’s off-peak season between March – November
• 43% of United States holiday visitors stayed between 8-14 days
• The United States ranks second overall for visitor spend in New Zealand, contributing NZ$2 billion last year. Holiday visitors
  accounted for NZ$1.5 billion of that, spending an average of NZ$6,700 per trip.
• An estimated 51 million Americans qualify as Active Considerers, with nearly half (47%) ranking New Zealand as their
  preferred destination. Around seven million are already in a booking mindset
• Popular activities for visitors from the United States include hiking, visiting mountains and lakes and national parks. American visitors are also interested in trying our cuisine, exploring beaches and coasts and visiting historical and heritage sites.

Visitor Profile & Market Snapshot