The United States is New Zealand’s second largest market by arrivals. 

Key market insights

• 379,000 American visitors arrived between April 2023 – April 2024, an increase of 43% on the previous year. 250,000 of all arrival from America were holiday visitors (66%)
• United States holiday visitors spent $1.1 billion – an average of $5,181 per person
• 54% of holiday visitors arrive in New Zealand’s off-peak season between March – November
• 44% of United States holiday visitors stayed between 8-14 days
• There are around 60 million people in the USA considering a visit to New Zealand. 56% of these people have New Zealand as their top destination to travel to.
• Popular activities for visitors from the United States include hiking, visiting mountains and lakes and national parks. American visitors are also interested in trying our cuisine, exploring beaches and coasts and visiting historical and heritage sites.
• Airline connectivity is 112% recovered since 2019

Visitor Profile & Market Snapshot

Consumer Research